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Saturday, June 30, 2012

Jaspal Special Collection by Nuj Novakhett

An Element of Mystery

I've been shopping at Jaspal for over a decade, a quarter of the brand's lifetime. It's somewhat of a mysterious brand to me throughout the years. At first I thought it was a foreign upscale brand. I felt the clothes were aimed more at the working-age girl rather than my teenage self. (Part of the mystery might come from their commitment to using only European-looking models in their advertising.)


That Awkward Phase

By the time I started working I knew it was a Thai brand, founded by a Thai-Indian family with a background in textiles. By then I didn't relate to the brand. Everything seemed embellished where it didn't need to be and I couldn't find any pieces that would last beyond the season.

Sure, when the 70% sale came around I was rifling through the racks with the best of 'em. But it wasn't a staple label in my wardrobe. Meanwhile, Jaspal was busy adding a Home collection, introducing other brands like Footwork to the Thai market and expanding to Malaysia.

To Brand or Not to Brand

I think the Thai-Indian founders had the right idea - going from a manufacturer or middle man creating and selling fabrics for other brands to a being the designer and brand yourself. Incidentally, many Chinese retail companies are now doing the same.


The Next Step with Nuj

Now, the brand has developed itself once more. Following in the footsteps of retail giants TopShop, H&M and event Target, Jaspal has introduced it's first co-branded designer capsule collection.
Nuj Novakhett isn't as famous in Thailand as she is in New York and LA, a quality that will soon ensure her fame here in Bangkok. She studied at Parsons the New School of Design and has already shown at New York Fashion Week. Read more about her here.

Inspired by the under water world, the collection is demure but in control, sexy but hidden. She takes slim, structured silhouettes and adds unexpected cutouts. Draped dresses and tops, and soft pastel colors contrasted with black round out the collection. With a nod to Thai conservative culture (I think) she offers mesh slips in nude and black to lengthen dresses and skirts. Bonus: it looks very chic too. See the entire collection here. The best part? Prices mostly hover around 2,000 Baht - 5,000 Baht.


Nuj Novakhett's capsule collection, part of Jaspal's Pre Fall 2012-2013 collection is 20% off at Terminal 21 (Asoke) until tomorrow Sunday July 1. Jaspal has store locations around Thailand and Malaysia.













Saturday, June 16, 2012

Thai Airways Market II

I made another visit to the Thai Airways Market with few friends last weekend. The same staple shops were there with new collections of clothes imported from the check-in bags of Thai Airways US, Hong Kong and Korean-bound stewardesses. See my past post for more detailed info on Thai Airways Market.

The food court here has some of the best options for Thai food and there's even pasta. 
The original fresh spring rolls 'ก๋วยเตี๋ยวลุยสวน' which have been copied all over the city.
First stop was the outdoor section of the market, closest to the food court.  Cheap work-wear for us office workers.

Great deals on clothes they claim are imported from Korea.  More likely China, but hey who's counting.

Ceramic earrings galore at this stall. Lane closest (parallel) to the food court, you can't miss it.

Some styles here I've seen in Siam and Terminal 21. Prices at Thai Airways are around the same as these other shopping meccas.
Name brand brushes and makeup. Might not last as long as the real thing, but a good deal at less than 200 Baht each for brushes.
Inner portion of the market with air-con shops.



Believe store selling makeup, cosmetics, and personal care products from name brands. Lancome, Clinique, Urban Decay, Benefit, La Mer etc. Cheaper than department stores but items are real so shop owners won't bargain too much.
'Soi 1' at the end of the first air con shop soi.  Lots of work appropriate and trendy clothes, peplum tops, layered skirts , shift dresses and colorful blazers. Prices upwards of 2,000Baht, everything imported from Korea or US.




Clothes frenzy in the middle of the market (air-con side). This kiosk sells knit tops and dresses by brands like H&M, Gap, and some American brands I've never heard of before. All made in Thailand so prices are around 200 Baht each.
Tops from the kiosk.

Next to the kiosk this shop sells original Thai designer duds like Kloset and Sretsis, usually only 1 piece of each item so don't expect to find different sizes.




Shoes from BCBG, House of Harlow, Tory Burch, Prada and Michael Kors.

'Kanta' takes on the neon trend with a vengeance! Flowery pants, bright tanks and colorful jeans.


Soft pastel prints and more peplum tops spotted on the way out of the market. This shop is in the outermost lane (along the road) halfway through the lane - flowy tanks may fit larger sizes, but beware like most shops, there's only one small size for many items.
A vintage top  I got for 700 Baht from the non-air con side of the market.