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Thursday, July 3, 2014

Thai Designer Thakoon Taking Over Fashion?

There's nothing that I love more than seeing my fellow Thais killing it overseas - especially in fashion. 

Emerging Thai designer Nuj Novakhett made a name for herself in the New York fashion scene and went on to collborate with Jaspal, albeit with a bit of scandal. The Thai-American It Couple behind Boyy Bag took the reverse route. After making their mark in Bangkok, they recently debuted at Bergdorf's to intense fanfair.

But the King of all Overseas Successful Thais (OSTs) must be Thakoon Panichgul. His eponymous label Thakoon Addition has been spotted on FLOTUS Michelle Obama and attached to Andrew Garfield at the MET Ball.

Emma Stone in Thakoon at the MET Ball

Thakoon's success story has humble beginnings. He was born in Chiang Rai, and moved with his famliy to Omaha, Nebraska at a young age. He graduated from Boston University with a business degree and started his fashion career at J.Crew as a merchandiser. The rest is history, which you can read here.

FW14 Saturated colors on the catwalk (instagram.com/ThakoonNY) 
Emma Stone in Thakoon crop top at the MET Ball
Who doesn't want to be his BFF? (instagram.com/ThakoonNY)
SS15 Summery florals (instagram.com/ThakoonNY) 
Thakoon's grown-up floral frocks and surreal prints have yet to make the huge impact in Bangkok that they have in New York, but my guess is it's only a matter of time. And now with Thakoon Addition launching shoes, I'm not sure how long we Thais can resist claiming him as our own. Hopefully he doesn't go all Tiger Woods on us.

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