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Tuesday, August 12, 2014

Invasion of the Leggy Thai Supermodels

It's been over one year since I joined Pomelo as Style Editor. In that year I've come to appreciate the skill it takes to model. Sure, I used to watch ANTM as much as the next girl, but I couldn't help thinking models had it easy.  A beautiful face and a bangin' body and certain things just come easy - modelizing rich dudes, free drinks, cool off-duty style.

But over the dozens of photoshoots, products launches, trends and collections it's clear that models play a huge role in selling our clothes, creating our brand and connecting with our customers. They are the face of Pomelo. I see that the best models are the ones who appreciate the seriousness of their job while conveying a sense of happiness, irreverence and authenticity. Being gorgeous doesn't hurt either!

So now in honor of Thais who are killing it in their various fields, here's a shout out to some of the coolest girls, and hottest models I've had the pleasure of working with (and some I haven't).

We recently shot Aokbab (her nickname means Design in Thai) for a sporty street style campaign in conjunction with LINE mobile shopping below. Her street savvy look is perfect for Pomelo (photos: Sergio del Amo), so it's amazing to see how easily she slips into high fashion mode for Vogue.


We've worked with Home a few times at Pomelo now. I love how her hair is different every time! She's a super cool girl with mile long legs and I really hope she takes over the fashion industry soon. Follow her IG for cute udpates from her and her model gang.

Home (right) with another awesome Pomelo model, Earn
Another one of our faves is Fern. She's also a favorite of Cheeze and Nylon, two magazines we're obsessed with at Pomelo. She's a model, design student, artful Instagrammer and brand founder of Not For Everyone. So true, Fern, your style isn't for everyone, and we love it!

Behind the scenes with Fern at Pomelo
Linn is one of the most in demand Thai models. We haven't worked with her at Pomelo yet but we love her edgy, sophisticated style. Linn, if you're reading this we'd love to shoot you! See more of Linn at The FashionSpot.


Yoghurt is another Thai model that's making it to super status. She's in demand for every Bangkok fashion week and was the first Asian model to cover L'Officiel Thailand.


Thanks to all the models that work with us at Pomelo. We couldn't do it without you!! Check out more of the gorgeous girls in our funky clothes. Who do you love most?

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