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Tuesday, May 26, 2015

Fashion Faux Pas: When brands make mistakes on social media

Fashion brands, they're just like us! And they don't always get it right online. Their tweets can be embarrassing and their 'grams a little grainy. Here's two recent errors from some of our favorite trendsetting brands.

- Nasty Gal copying Balmain and selling it for $78? Fine by us. Claiming Taylor Swift is wearing it at the Billboard Awards? Probably best not to make an emeny of Olivier Rousteing, Sophia. Read the full story on Jezebel. (This must feel familiar for Nasty Gal, who was accused of copying a design from Etsy in 2013.)

Photo via yahoo.com

- The designer that sits atop the House of DVF isn't immune to social media fallout. Many followers were less than impressed with the diva for Instagramming a photoshopped image of Bruce Jenner in her classic wrap dress. Read her response on WWD.

Photo via huffingtonpost.com

- Ok it's not a fashion brand, but Bud Light combined a social media and packaging campaign that was all in very poor taste (har har). The #upforwhatever campaign combines TV commercials, a social component and bottle labels that are, to put it mildy, a little "rapey."
- Oh, and on a side note, Anthropologie's dresses are getting so hideous and expensive even their loyal fans are abandoning ship. Read the full story on Washington Post and see below, selling for $648 (or 21,900 THB) on anthropologie.com.

Photo via anthropologie.com

Thursday, May 21, 2015

DVF Opens Wrap Shop at EmQuartier

Have you ever complained about Bangkok's lack of workwear? I hear it again and again. There's nowhere to buy appropriate, stylish, sophisticated clothes, unless you want to risk showing up in the same #ootd as P'Muay from account management. I'm looking at you Zara.

Well, one closet staple of the Western working woman is the wrap dress. Even Bruce Jenner has recently been "spotted" in it. And now the iconic dress is available at EmQuartier.

DVF first launched in Thailand at Central Chidlom in 2011. But who cares because a new, bigger store opened at EmQuartier last week.

The designer herself was here to launch the store with a full AW15 fashion show, complete with Thailand's top fashion editors, bloggers and, of course, free flowing champagne. This humble blogger sat second row, directly behind House of DVF's Brittany, the global brand ambassador.

Why so serious? Some of Thailand's most famous models walked the runway for DVF.

DVF AW15 at EmQuartier

Diane, 68, rocked a black and white short sleeve shift dress as she addressed the crowd after the show. She said she loves Thailand and Thai women fit perfectly with the DNA of DVF, which is "effortless, sexy and on-the-go." She even pointed to one front row celeb, Ann Intira, clad in DVF and exclaimed, "She arrived here on a motorcycle!" Thanks Diane, but moto rides in dresses ain't a thang here in Bangkok.

The Wrap Shop at EmQuartier offers a full selection of classic wraps ranging from around 18,000 Baht to 26,000 Baht. Renowned as universally flattering, it's the dress that built the DVF empire. But it's also associated with a working woman of a certain age. Plus, as my editor friend put it, you can't really make the wrap dress look unique. It's so iconic, it's a statement in itself.

Are you a fan of the wrap? Or will you wait to invest in this classic until at least your 35th birthday, like this Bangkok fashion blogger. Personally, meeting DVF in person and hearing her speak about the concept of her eponymous brand has inspired me to invest in a wrap dress... from eBay.

DVF - Central Chidlom
Ground Floor
Open Daily 10am - 10pm

DVF - Paragon
1st floorOpen Daily 10am - 10pm

DVF - EmQuartier
Ground Floor
Open Daily 10am - 10pm