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Thursday, May 21, 2015

DVF Opens Wrap Shop at EmQuartier

Have you ever complained about Bangkok's lack of workwear? I hear it again and again. There's nowhere to buy appropriate, stylish, sophisticated clothes, unless you want to risk showing up in the same #ootd as P'Muay from account management. I'm looking at you Zara.

Well, one closet staple of the Western working woman is the wrap dress. Even Bruce Jenner has recently been "spotted" in it. And now the iconic dress is available at EmQuartier.

DVF first launched in Thailand at Central Chidlom in 2011. But who cares because a new, bigger store opened at EmQuartier last week.

The designer herself was here to launch the store with a full AW15 fashion show, complete with Thailand's top fashion editors, bloggers and, of course, free flowing champagne. This humble blogger sat second row, directly behind House of DVF's Brittany, the global brand ambassador.

Why so serious? Some of Thailand's most famous models walked the runway for DVF.

DVF AW15 at EmQuartier

Diane, 68, rocked a black and white short sleeve shift dress as she addressed the crowd after the show. She said she loves Thailand and Thai women fit perfectly with the DNA of DVF, which is "effortless, sexy and on-the-go." She even pointed to one front row celeb, Ann Intira, clad in DVF and exclaimed, "She arrived here on a motorcycle!" Thanks Diane, but moto rides in dresses ain't a thang here in Bangkok.

The Wrap Shop at EmQuartier offers a full selection of classic wraps ranging from around 18,000 Baht to 26,000 Baht. Renowned as universally flattering, it's the dress that built the DVF empire. But it's also associated with a working woman of a certain age. Plus, as my editor friend put it, you can't really make the wrap dress look unique. It's so iconic, it's a statement in itself.

Are you a fan of the wrap? Or will you wait to invest in this classic until at least your 35th birthday, like this Bangkok fashion blogger. Personally, meeting DVF in person and hearing her speak about the concept of her eponymous brand has inspired me to invest in a wrap dress... from eBay.

DVF - Central Chidlom
Ground Floor
Open Daily 10am - 10pm

DVF - Paragon
1st floorOpen Daily 10am - 10pm

DVF - EmQuartier
Ground Floor
Open Daily 10am - 10pm

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